Marketing Communication Plan Panama - 6522 Words

A Marketing Communication Plan for Panama 2nd Edition Written by: Nicoline Becker Table of content 1. Introduction 2. Background 3. The Situation Analysis Company Analysis Competitor Analysis Consumer Analysis Product Analysis SWOT- Analysis 4. Marketing Communication Objectives 5. Marketing Communication Strategy 6. Marketing Communication Mix The core concept Sales promotion 7. Planning 8. Budget 9. Evaluation Feedback 10. Appendix Research Agency Briefing 1. Introduction By means of this document, the approach to Panama* is to present a marketing communication plan proposal. The assignment is to fulfil†¦show more content†¦It is the main tool to communicate to the target audience. Furthermore Panama* communicates to people from all over the world by all their famous DJs. The DJs go to internationally known hot spots of the industry, like Ibiza, Las Vegas and Miami and promote the club Panama* during their shows. People who visit these clubs abroad are aware of the existence of Panama*, so come to Panama* as soon as they are in Amsterdam. Another communication tool is the merchandising of Panama*. At the club’s shop you can by products that remind you of your stay at Panama*. You can also buy these products on their website. As a proof of the international awareness of Panama* an international website describes Panama* as follows: â€Å"Pricey wines and classy French fare are the name of the game at Panama – we just wonder why they didn’t call it Paris. Located in a spacious former Port Authority building on the edge of the city, it’ s a multi-room interior with restaurant, nightclub and theatre – perfect for an upmarket dinner, drink and dance with your date. Finely crafted cocktails are delivered to tables packed with a laid-back crowd of young lookers who are drawn to the high windows, soft light and minimalist dà ©cor. We say get your Panama hat on people.† ‘http://www.worldsbestbars.com/city/amsterdam/panama-amsterdam.html’ 3.2. Competitor Analysis Panama*, being located in the top location Amsterdam has to face direct andShow MoreRelatedColgate Max Fresh1431 Words   |  6 Pagespast five years in 2004. CP has announced in December 2004 that CP is going to restructure and building a new business plan. Their goal was to position CP’s global leadership as its core business. Another objective was to shorten its supply chain by one-third. CP wants to centralize its purchasing and business support department. The last goal is to better concentrate on marketing resources against category opportunities and high potential emerging markets. The toothpaste market was developing a lotRead MoreDunkin Dunuts Essay1598 Words   |  7 Pagescompany is expanding on a large scale by launching its most aggressive expansion plan to triple the number of units from 5,300 to 15,000 by the year 20204. 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Cuban Pete’s is a popular independently